(Contents)

Introduction

GME is undertaking a programme of projects known as the GRI (Global Retail Integration) to deliver a common European retail solution. The GME Order Workbench (OWB) is a project within the GRI programme that has the following specific goals:

In order to maximise the potential benefits of the changes in the BER, GM wants to make it easy for new retailers to do business with GM. In this way, GM will be positioned to maximise the impact of BER on its various marketing channels. The GME OWB Project aims to deliver this overall project goal through achieving the following project objectives:

Autoline users will see the following benefits: