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Marketing Research Analysis Parameters

See also: Menu Bar And Toolbar Definition

The MRA interface creates four export files and for Germany (parameter controlled) five export files with detailed retail information for the DCAG Market Performance Centers. DCAG will use this information to calculate the service market After-Sales information of each retail outlet.

Note: The MRA interface can either be executed manually or automatically in Timed operations.

Note: Please make sure that the Communication type MKE is set up in the MB Communication, for the Marketing Reasearch file export interface to run.

Marketing Research Analysis Parameter Form

This form is displayed when you click Manufacturer systems (Module) and MB. Mercedes-Benz (Company) > Menu - Utilities > Mercedes-Benz parameters and you browse to Service > + Marketing Research Analysis > [no. Company name] on the Project parameters browser. It defines the settings for the MRA export.

The Marketing Research Interface needs to have the parameters of Marketing Research Analysis set up.

Tabs:

General Tab

Country number: The country code for the country where this dealership is located.

Warning: Leaving this field empty will cause that the creation of the export files is not done if the program is started from the agent.

Outlet code: Enter the 8 digit outlet code.

Language code: Select the language code from the table, that is used in the country where this dealership is located.

Retail type: Select the retail type from the list.

V - Independent

N - Daimler AG dealership

Long file format: Select if you want to export the long file format of MRA records.

Export non MB vehicles: Select if you want to export the non MB vehicles.

POS counter departments: Enter the POS department that is used for counter departments.

Retail Analysis codes: Enter the Retail Analysis codes from the Sales Ledger. These are the analysis codes that are used to identify that the customer is a retailer in the service network of Daimler AG.

Service Contract Analysis codes: Enter the Service Contract Analysis codes from the Sales Ledger.

Accident Analysis codes: Enter the Accident Analysis codes from the Sales Ledger.

Send customer number separator: If selected, all the customer number fields in the MRA export file will be preceded with either a T (for customers) or a C (for companies).

Note: The field length of the customer number in the MRA interface is 8 digits. The positions between the T or C and the actual customer number, will be filled up with zeros.

User define dates on vehicle record

Special check date: Enter what slot the special check date on the user defined fields on the vehicle record.

Date for emission check: Enter what slot the date for emission on the user defined fields on the vehicle record.

End of Service contract: Enter what slot the end of service contract date on the user defined fields on the vehicle record.

Marketing location filter

This section specifies which marketing locations are included or excluded within the export of this company.

Type: Select between including or excluding a location.

Location: Displays the location code.

Description: Displays the location description.

Tip: In Amend mode you can Add new selection, Edit selection or Delete selection via a right-click in the list.

Customer data Tab

Transmit customer data: Select if you want to export the customer data. The transmit customer data parameter offer 4 preset and 1 customised setting, of customer data which may be exported. Available options:

Data included in the export file:

This section is disabled and displays all the data included in the export as per the Transmit customer data option selected above. The checkboxes are enabled only if Transmit customer data option 5 has been selected, for the user to select which data is to be exported.

Note: It is possible to block the export of a specific customer's data. This can be done by selecting the Don’t transmit to analysis systems parameter on the Mercedes-Benz specific customer information form for that specific customer.

Note: The following groups of data (Customer name, Address details, CRM record number of the company, CRM record number of the driver, Customer account number) will not be exported if the flag Export agreement on the CRM tab on the Mercedes-Benz specific customer information form is not selected.

Extended Germany Tab

Note: This tab is only displayed on environments where the nation is set to GERMANY.

Paint part categories: Enter the parts categories that are indicated as Paint / Lack parts type, seperated by a comma. Parts categories listed here will be exported with the value of L (paints) and all parts categories not listed here will be exported with the default value of E (parts).

Activate payment code mapping: Select to activate the mapping between the Point of Sale payment codes and the MRA payment codes.

Payment type mapping:

SO payment type: The Autoline payments codes used in point of sale.

MRA payment code: Payment codes used in MRA. If no mapping is done for an Autoline payment type, the existing logic that determines the MRA payment codes is used as default.

Related Topics:

Marketing Research Interface

Timed operations